Costco's Kirkland Signature is the only retail store that directly sells on pallets and focuses on providing
to everyone's needs. The new packaging design utilizesgeometric shapes to create a modular yet flexible system.
Geosynergy (Geometric + Synergy) implies both stacking and linking together to work as a unified structure. Not only are we reducing extra materials for securing and shipping items in pallets, we are consciously utilizing space in how they are displayed and work as units in both stores and homes.
In addition, each sub-category has a color story to add as a way of finding the product and shipment within the store.